So what is crowdsourcing?
Crowdsourcing takes a task that is traditionally completed by one or a few people, and outsources it to a large, diverse, talented crowd to complete the task. It taps into a huge group of talented individuals to get the best possible outcome. Crowdsourcing has been around in the tech world for many years and you will have come in contact with it in websites and applications, like Wikipedia and Firefox.
In the last decade, we’ve seen its use in a number of amazing areas:
In project funding – like Kickstarter, in Research and Development – Innocentive, and t-shirts – Threadless, not to mention numerous sites for product, graphic and web design. Of course, we’ve also seen crowdsourcing used to do good; like in the BP oil spill in the Gulf of Mexico where BP and the US government created a site for any individual to present their ideas to recover the oil, and it was even used to help with an earlier oil spill – the Exxon Valdez in Alaska (I am definitely not saying that either are 100% solved, just that crowdsourcing was an effective way to find innovative solutions to complex problems).
So how can we use crowdsourcing to make fashion more sustainable?
Crowdsourcing enables individuals to get involved and share their ideas. It empowers people and creates a community of support, harnessing the power of the individual and the power of the crowd simultaneously. No longer do you as one person have to wonder: “How do I share my great idea?” “How do I know if my idea is any good?” Crowdsourcing allows you to share your ideas and get feedback from the crowd, and if it’s the right idea it gets made. Sustainable fashion is a confusing and fairly new subject (for many) and we all have different ideas of what sustainability means to each of us. Through crowdsourcing we, each and every one of us, has a voice! We can discuss our ideas, our designs and ensure they align with what people want – thus accelerating change, REAL change in fashion.
Are you excited? I am! Let’s start making change together!